Medical device and technology company Lazurite has added Benchmark Medical as a distributor for its ArthroFree Wireless Camera System.
Benchmark is an Ohio-based distributor with more than 80 representatives covering four states. Benchmark specializes in sales to hospitals, surgeons and ambulatory surgery centers (ASCs) with a focus on orthopedics.
“Lazurite is pleased to have Benchmark Medical on board as a distributor of the ArthroFree system, supplementing our in-house sales team,” said Leah Brownlee, Lazurite president. “Benchmark is a great fit for us. Matt, Chris and their team have longstanding relationships with surgeons across Ohio and deep connections to our initial target market of orthopedics and sports medicine.”
The ArthroFree system is designed to help surgeons stay focused under pressure when it is most critical. With no cords to distract a surgeon’s attention they can fully concentrate on the patient’s procedure.
“We are excited about joining Lazurite as their distributor in Ohio,“ said Matt Elliott, Benchmark Medical president. “We have a lot of veterans on our team who’ve been in the medical products business a long time. We’ve built our success around relationships.”
Elliott has more than 20 years of experience with major orthopedic products manufacturers in both sales and management roles and as a distributor principal. Chris Apsega, Benchmark’s vice president of sales, has 13 years of experience in orthopedic product sales with industry-leading companies.
“We’ve already spoken to a number of orthopedic surgeons around Ohio and are scheduling evaluations. There is a lot of interest,” said Apsega.