Greenlight Guru, a provider of cloud-based software solutions for medtech companies, announced the launch of its newly-expanded Greenlight Guru Partner Program—a global community of partners aimed to empower medical device companies in their pursuit of medtech lifecycle excellence, according to the company.
To lead this expanded partner program, Greenlight Guru introduced Pete Plotas as its VP of Global Alliances. Plotas brings over 20 years of experience in partnerships, and the addition of his leadership is another investment in the growth of the Greenlight Guru Partner Program.
“Greenlight Guru has an amazing partner community focused on improving quality of life by facilitating connections in MedTech,” says Plotas. “The decision to expand the partner program is really a testament to that shared passion among the current solution providers that partner with Greenlight Guru. We’re focused on solving the challenges unique to MedTech, and the Greenlight Guru Partner Program formalizes how we collaborate with like-minded companies to make that happen.”
Traditionally, Greenlight Guru partners have included medtech consultancy and advisory firms, industry organizations, and others. The expanded partner program will also include software vendors, solution integrators, and clinical research organizations (CROs). Greenlight Guru’s acquisition of Denmark-based SMART-TRIAL in June of 2022 allowed the company to expand its offering to now include clinical electronic data capture (EDC) solutions for medtech companies.
“Joining the Greenlight Guru Partner Program enabled us to significantly increase the number of clients we support, and to expand our operations to include Taiwan and Europe—all without a huge increase in our company’s headcount,” says Kyle Rose, president of Rook Quality Systems.
The Greenlight Guru Partner Program offers four partner models designed to match the specific needs and go-to-market approaches of any participating partner:
- Strategic Partners: Alliances with collaboration in routes-to-market, sales, product, and long-term strategy.
- Solution Partners: Medtech providers that want to expand their solution portfolios by adding Greenlight Guru to their offerings.
- Affiliate Partners: Associations, incubators, accelerators, communities, and education providers that want to team up with Greenlight Guru to advance the medtech industry.
- Technology Partners: Software vendors, systems integrators, and service providers that help customers incorporate new solutions into their environment.
“Leveraging Proxima’s services to assist in building and customizing our quality system enabled us to effectively implement Greenlight Guru in a cost-efficient manner,” says Cindy Belardo, co-founder and CEO, Sunny Menstrual Mates. “We are grateful for the Greenlight Guru ecosystem as it provides our team best-in-class resources we need to help advance us to market.”