Veterinary opportunities are begging for your attention. Purebred technology can be found in animal hospitals everywhere, including lasers, anesthesia, and in top dog institutions, even MRI. If you’re not helping vets, you’re barking up the wrong tree. Learn how the proper pedigree will help you fetch extra revenue, and see how many stupid pooch puns we can work into one article.
Things are changing at the veterinarian’s office. Pets don’t just get spayed or neutered there. They also get their teeth cleaned, get an EKG, MRI scan and even receive treatments for cancer.
“This is a consumer-driven market. People are demanding better health care,” said Genae Girard, chairman of the board of directors at TW Medical Veterinary Supply in Cedar Park, Texas. “More and more look to pets as their children. People have a lot of disposable income.”
New and Different
Due to the changes in veterinary medicine, a whole new market is opening for medical equipment supply companies.
“Today, veterinarians use many of the advanced technologies available for humans to help diagnose and treat animals. Many of the same technologies used in human medicine are applicable and beneficial in animal medicine: ultrasound, endoscopic examinations, CT scans, MRIs, laser surgery, and others,” explained Roger F. Cummings, CVPM, consultant at Brakke Consulting, Dallas, Texas.
Veterinarians have become more sophisticated, partly due to the consumer demands and partly because there is so much more technology available to them.
“Modern-day vets are not like vets twenty years ago,” stated Bob Cole, general manager and director of sales at Paragon Medical Supply, Inc., Coral Springs, Fla. “In the early ‘70s they didn’t use anesthesia. Now they do. They are getting a lot more high-tech.”
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