Stockton, Calif.-based Conquest Imaging has launched its Transparent Pricing Challenge, which challenges healthcare delivery systems to compare prices and quality against other ultrasound providers. It also cuts ultrasound parts prices by as much as 40%, company officials say.

Moreover, the Transparent Pricing Challenge invites any member of a healthcare facility to survey ultrasound parts pricing. If another ultrasound vendor has the same part with the same warranty, Conquest Imaging will match the price of that part. Purchasing a part under the challenge also provides the buyer with a six-month warranty, free technical support, part-number matching, among other benefits.

Conquest Imaging introduced Transparent Pricing earlier this year with price-lists of top-selling parts and probes on their website and applied the same model to SIMPLIFY, the company’s probe repair program. After all, Conquest officials say, having pricing available at a glance allows ultrasound parts and probe buyers to eliminate the quote step when repairing a down system.

“Many of our customers are regulated by hospital policy to get quotes from three vendors before they can purchase a part for their down system,” says Conquest Imaging President and Cofounder Mark Conrad. “With our Transparent Pricing, we eliminate one of those quotes for our customers.”