The update introduces streamlined product offerings designed to support asset visibility, risk prioritization, and security enforcement.

Ordr, a company specializing in AI-powered asset risk and exposure management, announced updates to its Ordr AI Protect platform, introducing streamlined offerings designed to improve asset visibility, risk prioritization, and security enforcement for healthcare, industrial, and enterprise organizations.

At the same time, Ordr co-founder and chief product officer Pandian Gnanaprakasam is returning as CEO to lead the company into its next phase of growth. Ordr is introducing a refreshed brand identity rooted in its mission to “Bring ORDR to Chaos,” according to a release from the company. The new identity aims to highlight the platform’s dual capabilities: extracting exposure insights from hard-to-track, high-risk assets while providing automated, scalable protection for mission-critical devices.

“The rapid growth of unmanaged and agentless assets is creating significant visibility gaps, exposure risks, and operational challenges,” says Gnanaprakasam in a release. “With our early AI investments and recent advancements in LLMs, we now offer a simplified and cost-effective platform that minimizes operational complexity and seamlessly transitions organizations from asset intelligence to automated enforcement, delivering the speed, precision, and automation needed to protect what matters most.”

A Unified Approach to Modern Security Challenges 

Ordr’s evolved product offerings aim to provide a clear path for organizations to achieve proactive security through AI-driven asset intelligence and automated actions.

  • Ordr AI Protect for Security – Designed for quick-time-to-value asset intelligence and risk remediation, the “security” offering takes advantage of Ordr’s suite of risk assessment capabilities to eliminate blind spots, prioritize vulnerabilities, and reduce security gaps. By integrating with over 200 IT and security tools, packet decoding, and proprietary AI-driven classification and workflows, Ordr AI Protect for Security aims to deliver lifecycle security across IT, IoT, OT, and IoMT assets.
  • Ordr AI Protect for Segmentation – Built on the capabilities of Ordr AI Protect for Security, the “segmentation” offering provides real-time and automated threat detection and response and micro-segmentation policy creation and enforcement. Ordr AI Protect for Segmentation is designed to enable organizations to rapidly isolate threats that are difficult to remediate and safeguard vulnerable legacy assets.

The evolution of Ordr’s platform, according to the company, provides organizations with: 

  • Instant, Comprehensive Risk Insights – Many security tools require complex deployments before delivering value. Ordr provides full-spectrum asset intelligence by combining API-based and proprietary discovery methods with packet-decoding capabilities as needed, enabling organizations to immediately identify risks and exposure gaps.
  • AI-Powered Risk Analysis and Response – IT and security teams need more than raw data; they need a streamlined and intelligent way to manage risk. Ordr’s modern platform centralizes asset monitoring, risk prioritization, and automated remediation workflows in a single AI-driven experience, helping teams focus on high-impact security actions instead of drowning in alerts.
  • Effortless Protection for High-Value Assets – Enforcing Zero Trust shouldn’t be a manual burden. Ordr aims to simplify threat response and segmentation with AI-powered automation, dynamically isolating threats, containing lateral movement, and ensuring critical assets remain protected without disrupting business operations.

“Throughout my career, I’ve seen firsthand how organizations struggle to balance security with operational efficiency,” says Wes Wright, chief healthcare officer at Ordr, in a release. “This platform evolution directly addresses that challenge by bringing both rapid time-to-value and deep scalable security automation to industries where risk is growing fastest.”

Ordr showcased its evolved platform and brand transformation at HIMSS 2025.

“Ordr’s AI-driven platform evolution and brand transformation mark a pivotal moment for the company,” says René Bonvanie, executive chairman of the board at Ordr, in a release. “As organizations navigate unprecedented asset risks, ORDR delivers the AI-driven intelligence and automation needed to stay ahead. With Pandian returning as CEO, his deep product vision and leadership will drive innovation, align the GTM with core strengths, and empower customers to safeguard their most critical assets.”

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