Vionnta Rivers Alpha Source

Vionnta Rivers

Milwaukee-based Alpha Source Group—a collective of three premier service companies including Alpha Source, Medical Optics, and BC Technical—has hired Vionnta Rivers as chief commercial officer, effective October 1. In this newly created role, Rivers will be responsible for aligning all commercial activities in product development, marketing and sales, and will oversee those departments across the group of companies.

Says Rich Springer, Alpha Source Group president: “We’re excited to welcome Vionnta to the Alpha Source Group team. His strong passion for organizational teamwork combined with his strategic leadership vision are the perfect combination to guide us as we look to bring innovative solutions to our customers navigating today’s quality-driven, value-based care environment.”

Rivers’ experience in the consumer products, pharmaceutical, and outsourced services industries spans three decades. Most recently, he served as senior vice president of development for Sodexo North America’s healthcare east division, and was responsible for building and growing the company’s clinical technology management capabilities into a multimillion-dollar franchise. His background also includes leadership and sales roles at McKesson Corp., Searle Pharmaceuticals, and Kraft Foods Inc.

“I’m eager to be a part of this solutions-based group,” says Rivers. “The Alpha Source Group of companies has earned a legacy of providing customers with unmatched service and support, and I look forward to building on that strong foundation as we work to further grow and evolve our business.”

Rivers holds a bachelor’s degree in management from Indiana University-Purdue University Indianapolis and an executive leadership certificate from Cornell University.