Tenacore has named industry veteran Riley Van Hofwegen as the company’s new chief commercial officer, where he will lead the company’s full commercial team and execute the company’s sales and marketing plan as well as the longer-term commercial strategy.

Riley will serve as a member of the Tenacore senior leadership team reporting to Chief Executive Officer James Willett.

Van Hofwegen and his team will manage day-to-day sales and marketing activities and execute the core business growth strategy. Additionally, Van Hofwegen will actively partner with the Tenacore operations leadership to grow and expand all segments of the Tenacore product and service offering.

“With over 10 years of experience in the medical device service and repair industry, Riley brings a unique and incredibly valuable mix of skills that will be instrumental in growing Tenacore’s currently expanding service and repair business,” says Willett. “Mr. Van Hofwegen is an outstanding addition to our team, and I’m confident that his long-standing relationships and experience in this business will make him a key contributor to our future growth.”

Van Hofwegen most recently served as director of sales for Avante Health Solutions, located in San Clemente, Calif. In this role, he was responsible for leading and managing a combined sales and customer support team of over 20 in the company’s largest region. Prior to Avante Health Solutions, Riley served as VP of sales and marketing for USOC Medical based in Irvine, Calif.

“I’m very excited to join Tenacore and look forward to partnering with the entire team to continue building and growing the company,” says Van Hofwegen. “Having worked for over ten years building and growing both USOC Medical and Avante Health Solutions, I bring a unique perspective on how we will leverage Tenacore’s broad product and service offering to define the company’s leadership position in the third-party medical equipment market.”

Featured image: Tenacore has named industry veteran Riley Van Hofwegen as the company’s new chief commercial officer. Photo: Tenacore