In an effort to raise the profile of health care technology management (HTM) field, the Association for the Advancement of Medical Instrumentation (AAMI) has launched a program to promote its value to hospital executives, clinicians, information technology personnel, and prospective students.

The marketing campaign includes:

  • Posters promoting specific attributes of members of the HTM field, including their expertise on safety issues, financial stewardship, and state-of-the-art technology
  • Fact sheets
  • Four information sheets to promote the field to specific audiences

The materials are available for free and can be downloaded at Additional resources, including a PowerPoint presentation, will be added throughout the year. The materials were developed by AAMI’s Technology Management Council and participants of the two Future Forum meetings.