Acertara Acoustic Laboratories, Longmont, Colo, an independent ISO/IEC 17025:2005 accredited medical ultrasound acoustic measurement and testing laboratory, names Joe Masek to the position of senior director of sales.

“During his tenure at Sonora Medical Systems, Joe developed a well-deserved reputation as an honest, humble, and honorable man,” said G. Wayne Moore, president and CEO of Acertara. “When the opportunity arose for us to work together again, the entire team at Acertara was excited by the prospect—not only because of Joe’s personal integrity, but also because he was the number one salesman at Sonora. His passion for technical sales and commitment to customer satisfaction is well known and appreciated in the medical imaging after-market and test equipment business. We are proud to have Joe rejoin the Sonora R&D alumni that make up the Acertara team and look forward to his leadership in developing sales of our new ultrasound test and analysis devices into the hospital and multi-vendor service markets.”

“I’m very excited to be joining the Acertara team and to be re-united with many of my former Sonora colleagues,” Masek said. “Sonora’s ultrasound quality assurance test equipment had a major positive impact on the ultrasound industry worldwide. It is clear to me that Wayne and the Acertara team are driven to continue to develop unique innovative equipment and new technologies that will help hospitals to improve their quality of care while lowering their operating costs. I’m thrilled to have an opportunity to contribute to that effort.”