DirectMed Parts & Service has acquired LBN Medical—a reseller of aftermarket diagnostic imaging equipment to customers around the world—to establish European Distribution for MRI and CT Parts.
LBN—located in Denmark—sells complete systems and parts covering more than fifteen brands, including OEMs such as Canon, GE, Hologic, Siemens, and Philips.
“We have known LBN Medical for several years and believe they are the logical company to help DirectMed expand our parts business outside of North America. Their distribution team – which speaks 21 different languages, with sales history in over 60 countries, and employs experts across seven modalities – is the perfect complement to our business,” says Brad de Koning, DirectMed’s president & CEO. “Acquiring LBN Medical begins an exciting new chapter for DirectMed, with the addition of system sales to our customer base, and for LBN Medical, who will now stock and have access to over 10,000 unique part numbers to support theirs.”
LBN was founded in 2003 by CEO Lars Braun Nielsen and has since grown to more than 50 employees at facilities in Denmark and Egypt.
“Brad and the DirectMed team have outlined their mission to extend the life of medical imaging equipment to improve access, reduce waste, and lower healthcare costs,” says Lars Braun Nielsen, CEO and founder of LBN. “We are thrilled to be a part of this endeavor, and to work with the DirectMed team and NMS to accelerate our growth. The partnership with DirectMed provides LBN with tremendous resources to provide an even higher level of service and expertise to our customers, including a greater breadth and depth of parts and technical support.”
