Greenlight Guru, provider of the Medical Device Success Platform (MDSP), has acquired Vertex Intelligence, a data science company that partners with organizations to develop custom artificial intelligence (AI) and machine learning (ML) solutions. As a part of Greenlight Guru, Vertex will look to leverage machine learning to improve the medical device industry’s approach to all aspects of quality management.

For decades, the medical device industry has been held back by treating quality management as a costly yet unavoidable business expense. A compliance mindset leaves companies in a reactive position, with quality departments’ primary functions being to meet minimum regulatory requirements and reduce costs of noncompliance. The result is a reactive industry that’s unable to embrace the proactive quality offered by modern technological solutions. 

There is still hope, though. Management consulting leader McKinsey and Company say that AI and ML solutions like the ones developed by Vertex enable med-tech companies to accelerate time to market, reduce quality assurance costs, and increase capacity and responsiveness of manufacturing and supply chains.

The acquisition is a culmination of the two company’s three-year working relationship, according to company officials. Founded in 2018 in Zionsville, Ind., by CEO Tyler Foxworthy and partners Ken Miller and Zach Cardwell, the Vertex team will form the foundation of Greenlight Guru’s in-house data science department. 

“The acquisition of Vertex Intelligence enables us to help medical device companies achieve true quality through proactive decision support across the entire medical device product life-cycle,” says Greenlight Guru’s chief marketing officer Nick Tippman. 

This acquisition follows the company’s release of Halo℠, an AI and machine learning recommendation engine for medical device quality, including its first use cases as Halo℠ for change management and intelligent document management. This product provides quality and product teams with recommendations of items impacted by a change order and the real-time visibility needed to discover, assess, and manage the impact of a change. 

The acquisition and more will be announced at Greenlight Guru’s inaugural True Quality 2022 conference, which takes place in San Diego from June 6-8.