Canon Medical Systems announces that it will rebrand its healthcare information technology (HIT) division. As part of the development, Vital Images, Inc. will adopt the Canon Medical brand, according to company officials.

The entire reform, which is expected to take time to complete, will support the company’s goal of strengthening HIT as a key growth pillar—enabling customers to access the full range of technologies they can use to help improve patient outcomes and decrease turnaround time in a value-based healthcare system.

“This development represents a bold new future for our company, our partners and our customers,” says Toshio Takiguchi, CEO and president of Canon Medical. “Enhancing our HIT solution and service provision is the natural next step in a world that demands accurate and immediate results across the entire hospital enterprise.”

Jim Litterer, Vital Images’ president and CEO, also spoke out about the rebrand, commenting: “Canon Medical has a well-established reputation for delivering leading solutions that support the end-to-end needs of the evolving healthcare systems. I am confident that customers around the globe can look forward to enhanced service delivery, uncompromised quality, and an innovative approach to healthcare—which is why I am excited to strengthen the HIT division under the entity name Canon Medical Informatics, Inc., leveraging the global reach of Canon Medical.”

The formal name change is slated for completed by October 1.