Seaward Electronic has appointed a senior executive to oversee its brand development and marketing as it invests further in growth and international expansion.

Natalie Nichol joins as marketing manager at the County Durham firm in England in a move that will see her working alongside the senior management team to develop a new marketing and communications strategy.

She will also oversee a dedicated marketing team alongside planning new product launches and integrated communications for the company’s sector leading range of electronic test and measurement instruments used in a wide variety of electrical, medical, industrial, and energy sector applications.

Bringing more than 17 years’ experience and expertise in business-to-business and consumer marketing to the role, she aims to help develop Seaward’s position in the U.S., where the company sees significant growth opportunities for its medical device and solar PV test equipment.

At its head office in Peterlee, England and with an operation in Tampa, Florida, Seaward employs around 160 people. In taking up her new position, Natalie believes there are considerable opportunities for the company to build on its strong brand presence, both in the U.K. and internationally.

“I am delighted to be joining Seaward, which has very strong market presence,” she says. “I am very excited about the future potential of the business and look forward to developing new strategies to help further raise the company’s profile and its position in the market.”

CEO Chris Callan says Natalie is a key strategic appointment and added: “We are committed to hiring the best industry talent to support our growth and ambitions, so it’s fantastic to have Natalie on board with her strong experience and track record in product brand development and broad marketing experience.”

Seaward is part of Metrawatt’s GMC Instrumentation Group, a collaboration of separate specialist test equipment manufacturing businesses based in Germany, Switzerland, and the U.S.

Featured image: Seaward has appointed Natalie Nichol as marketing manager. Photo: Seaward