SonoSite Inc, specialists in bedside and point-of-care ultrasound, appointed Jack Sparacio as chief operating officer and Matthew C. Damron as global chief marketing officer.

Sparacio has over 30 years of experience in health care. He previously served as the president, CEO, and owner of Plastic Engineering and Development (PED) Co, a custom manufacturer of plastic components and medical devices for health care and bioscience markets. He also served as the worldwide VP of sales and service at Advanced Technology Laboratories (ATL), SonoSite’s former parent company, as well as the president and CEO of IMED, an intravenous infusion therapy system company, and Lang Manufacturing, a local private company from the Seattle area.

Damron joins the company from communications agency TBWA/Chiat/Day. At TBWA, Damron led the WorldHealth division and the global account for Johnson & Johnson, the Alexian Brothers Hospital System, and Schering Plough. Prior to TBWA, he held positions of increasing responsibility and impact at Madison Direct Marketing, Nexgenix, and McCann Erickson.